The brief

Leadhub is a Czech customer data platform that helps eshops send the right message to the right customer at the right time. Thousands of small and midsized eshops use it for email and SMS marketing, automated campaigns and segmentation. Their website had grown over the years and no longer showed how simple the product is to use.

What I did

• Redesigned the whole website in Figma, from the homepage to dozens of feature pages.

• A clear story on the homepage: what Leadhub does, how the CDP works step by step, and what it can do for an eshop.

• A consistent system for feature pages such as email marketing, automated campaigns, segmentation and personalisation.

• Pricing, customer stories and an About page that put real customers and the team at the front.

• Layouts for desktop, tablet and phone, handed over to the development team as a ready design system.

The result

A calm, modern website that makes an advanced marketing tool feel approachable. Large photography, plain language and real customer quotes do most of the work, which fits Leadhub’s own message: advanced marketing doesn’t have to be complicated.